USAA Insurance Jobs – Communications Manager Senior (Hybrid)



Let’s do something that really matters.

At USAA, we have an important mission: facilitating the financial security of millions of U.S. military members and their families. Not all of our employees served in our nation’s military, but we all share in the mission to give back to those who did. We’re working as one to build a great experience and make a real impact for our members.

We believe in our core values of honesty, integrity, loyalty and service. They’re what guides everything we do – from how we treat our members to how we treat each other. Come be a part of what makes us so special!

The Opportunity

The Corporate Communications team is seeking a public relations professional who is focused driving positive public relations on behalf of USAA Bank. The role will focus on the development of campaigns, responding to media inquiries, prepping leaders for media interviews and developing and executing thought leadership campaigns.

This position is a hybrid work type and can be based in one of the following locations: San Antonio, TX; Plano, TX; Phoenix, AZ; Charlotte, NC; Colorado Springs, CO or Tampa, FL. Hybrid roles help employees gain the best of both worlds – collaborating in-person in the office and working from home when needed to achieve focused results.

Communication Managers lead and oversee strategic communications planning and implementation for bank communications through public relations, media communications and the development of tactics for campaigns such as influencers, satellite media tours and press conferences. Counsels and supports senior leadership with executive positioning, and public relations activities related to reputation, crises, and management of issues impacting USAA Bank. The individual will be responsible for ensuring communications plans, strategies, and/or tactics support business and enterprise goals as well as driving earned media competitive share of voice.

What You’ll Do

  • Provides regular counsel and insight to senior management, subject-matter experts, and unit staff to develop complex effective communication strategies and tactics in support of enterprise strategic initiatives.
  • Prioritizes complex communication projects and ensures they support enterprise plans for member and public initiatives. Serves as a key influencer and integrator of strategic objectives across the enterprise.
  • Creates strategies that employ communications tactics such as press outreach, social media campaigns, leadership, press releases and other external communication channels. Assist to measure the effectiveness of communications strategies to ensure objectives are met.
  • Develops and implements complex communications plans in support of business objectives and collaborates with colleagues to support positive business outcomes, protect and enhance USAA’s reputation.
  • Develops, manages and executes effective messaging, collateral, processes and strategies in support of business initiatives, craft key messaging for use with key external stakeholders.
  • Partners with various teams within the marketing and communications functions (e.g., Social Business, Content Strategy & Development) and with key enterprise partners in the development of collateral to be used across all mediums, including print, web, email, video, and social media to help deliver the messages on the identified channels.
  • Maintains a command of USAA strategies and possesses in-depth knowledge of financial services industry issues and trends, and actively seeking to link those issues and trends to ongoing or emerging public relations opportunities.
  • In support of public affairs, leads and/or partners in the development and implementation of all communications to include crisis management, legislative, regulatory and litigation communications. Manages message development and builds relationships with third-party groups.
  • Develops and manages grassroots communications with influential groups and relationships with the news media to leverage USAA’s reputation.
  • In support of social media, partners with stakeholders to assists USAA’s social media strategy to protect, sustain, and enhance USAA’s reputation.

What You Have

  • Bachelor’s degree in Communications, Journalism, Marketing, or a related field OR 4 additional years of related experience beyond the minimum required may be substituted in lieu of a degree.
  • 6 or more years of progressively responsible experience in external communications, preferably within the banking industry to include media relations experience working with media outlets at national, regional or local levels.
  • Advanced writing and editing skills and excellent verbal communication skills
  • Advanced knowledge of the function/discipline and demonstrated application of knowledge, skills and abilities towards work products required.
  • Advanced level in communication industry practices and emerging trends required.
  • Experience in translating business objectives into integrated communication strategies and tactics that drive business performance.
  • Advanced level project management and collaboration experience.

What Sets You Apart

  • Public Relations experience in the banking industry.
  • Proven track record of executing public relations campaigns within large companies.
  • Experience in earned and social media analytics and measurement.
  • Strong communication and storytelling skills with an ability to synthesize data and deliver meaningful insights for action

The above description reflects the details considered necessary to describe the principal functions of the job and should not be construed as a detailed description of all the work requirements that may be performed in the job.

What We Offer


USAA has an effective process for assessing market data and establishing ranges to ensure we remain competitive. You are paid within the salary range based on your experience and market data of the position. The actual salary for this role may vary by location. The salary range for this position is: $104,660 – $199,970


Employees may be eligible for pay incentives based on overall corporate and individual performance and at the discretion of the USAA Board of Directors.


At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals.

For more details on our outstanding benefits, please visit our benefits page on

Relocation assistance is


available for this position.

USAA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Job Details:

Company: USAA

Job Type: Full Time

Job Location: Phoenix, AZ

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