Urban Outfitters
Title
Art Director, Brand Content
Reports to
Creative Director, Brand Content
Supervises
1 x Assistant Videographer, 1 x open role TBD
Overview
The Art Director, Brand Content will concept and execute branded content and campaigns for Urban Outfitters to support UO’s marketing campaigns, product launches, content, and cultural programs/events. This role reports to the Creative Director, Brand Content
Responsibilities
- Make great decks! Compile strong photo and video inspiration sources to create compelling creative concepts and integrated campaign proposals
- Must have a strong eye for the elements that make great content: art direction, casting, cinematography, editing, music, sound, color, etc.
- Build out art direction and storyboards that provide a roadmap for content shoots and campaigns
- Communicate and collaborate with cross-functional partners across the organization to align on project scope and intent, casting, styling, budgets, etc.
- Successfully convey story through long and short form videos.
- Ensure that our overall video content strategy — and the aesthetic of every video we create is cutting edge and on-brand.
- Be a good leader and collaborator with teams and individuals creating a sense of shared vision and purpose throughout the creative process: from concepting and on-set production through post-production and finishing.
Qualifications
- 6-8 years experience
- Agency (media or creative) OR client-side experience
- Managerial experience
- Expert knowledge in Adobe Creative Suite and Keynote / Google Slides
- Some video editing and/or animation experience a plus
The ability to conceptualize large narrative-informed concepts big enough to drive every facet of brand (photo, video, retail, launch event, cast & style strategy, digital brand, and social)
Skills
- Clear verbal and written communication
- Follow-through
- Adapt to changes and solve problems under pressure
- Ability to work quickly, adapt to changes and solve problems and stay calm under pressure.
- Self-motivated with strong initiative to constantly experiment and improve
- Sense of humor and ability to zoom out and look at the big picture
- Understanding of Urban Outfitters culture and brand image.
- Passion for current trends in art, fashion, media and photography
Education
N/A
Location
Philadelphia, PA
Travel
Some travel may be required.
